Small Businesses are Raking in the Profits with SMS Text Messaging
For marketers, as well as for the rest of humankind, technology has really opened up new possibilities for us to thrive. If we as marketers are to make it through these difficult economic times, we may need to turn to new technologies in order to gain maximum leverage and have the widest scope possible. This article is going to discuss these technologies, and in particular a type of mobile marketing that is really making waves… as well as millionaires!
The mobile phone has become every bit as feature-packed as most home computers, and the advantages they have over the standard computer are undeniable. Likewise, the advantages that mobile marketing has over standard internet marketing are significant indeed. Your competition is lower and your response rate is so much higher, it’s a joke.
Because of this, more and more businesses are turning to mobile marketing in order to remain highly competitive. There are a few different ways they go about this, but perhaps the most popular (and effective) is what is known as SMS text marketing. “SMS” stands for short message service and it is, as its name would suggest, short. In fact, you will be offering your entire offer in 160 characters or fewer.
This type of marketing platform is effective on two main fronts. Firstly, the messages are sent directly to your prospects and customers. There is no need for you to wait and hope that they find your message. You deliver the message right to them.
Secondly, you are essentially marketing to an opt-in list of folks who have agreed to receive your messages. This isn’t necessarily cold calling.
What really makes this method of marketing so powerful is the deliverability of your messages. Standard email marketers would be thrilled to have a 30 or 40 percent response. In fact, that would be HUGE for most online marketers. But with SMS text marketing, you are likely to have a near 100 percent response. As a matter of fact, studies have indicated that 97 percent of all text messages are opened almost immediately. Your potential is borderline alarming!
In addition, because these sms text messages are so short in nature, you don’t have to write as much to get your point across. This can lead to you having far more time to explore other business ideas and strategies. Yet it is so powerful that it can make it seem like everything else is hard work by comparison! You can literally run an entire SMS text marketing campaign in a matter of minutes or hours, rather than days or weeks.
Tracking is important to any type of advertising, and SMS text message marketing is certainly no exception. You are able to fully track everything about each message you send out, including messages delivered and opened, click-through rates, and conversions. This is extremely powerful data that can help you increase your revenues exponentially over time.